With Chocmod’s French Mallow they’ve introduced the French “guimauve” style of marshmallow to North America. Extruded for a special smooth texture, these premium marshmallows are made with real vanilla and can be created in different shapes. Sold at 100% of locations for both Costco Canada and Costco Mexico ahead of Easter this year, the French Mallow chocolate covered marshmallows are individually wrapped and come in the form of a rabbit, perfect for Easter egg hunts. After the success of this first venture, the company plans to create other festive shapes such as Christmas trees for Christmas and hearts for Valentine’s Day. A high-end French treat with a nostalgic premium quality taste.

Key selling points:

• Crisp milk chocolate coating
• Light velvety texture
• Appeals to all ages