The Brazil-Canada Chamber of Commerce (CCBC) has brought Brazil’s largest-ever participation to SIAL Canada this year with 22 exhibiting companies. The Brazil Pavilion is showcasing a wide range of high-quality products including juices (orange, grape, apple with peach), coffee, açaí, pork, beans, rice, limes, corn-based products, healthy snacks, baby food, ready-to-eat meals, functional supplements, farofa, cocoa powder, coconut derivatives, and more.

Organized by CCBC in partnership with Brazil’s Ministry of Agriculture and Livestock (MAPA), Invest Paraná, OCB and other institutions, the mission is expected to generate over BRL 22 million (roughly 5.4 million Canadian dollars) in business deals, based on past results. In the current trade context, Brazil is presenting itself as a strategic alternative: a trustworthy market with sustainable production, a strong portfolio of processed and fresh foods, and high compliance with international regulatory and quality standards. CCBC plays a key role in facilitating this connection, organizing B2B matchmaking, offering bilingual support, tasting areas, and dedicated business meeting spaces at its booth at the show.

Stand 615

Photo: © BENEDICTE BROCARD