Taiwan is making its debut at SIAL Canada this year with the unveiling of the TAIWAN SELECT pavilion, organized by the Taiwan External Trade Development Council (TAITRA).

Featuring 179 certified and award-winning products from 79 top Taiwanese food companies, the pavilion is spotlighting Taiwan’s vibrant innovation in processed foods. The product lineup spans a broad range of categories—including Beverages, Ready Meals, Noodles, Rice, Sauces & Condiments, Snacks, Tea Leaf, and Herbal Tea—all reflecting Taiwan’s strengths in both traditional flavours and modern innovations. Highlights include organic vanilla pods, herbal wellness teas, honey beer, plant-based meals, and the debut of the Alishan-style “Q Pastry”—a bold fusion of plant-based floss, mochi, cheese, red bean and black sesame.

Taiwan’s iconic E.G. Sain Inc. is launching its signature Castella Honey Cake on the international stage, while leading seafood exporter Yen & Brothers Enterprise Co., Ltd. are unveiling new products tailored for Eastern Canada.

VIP buyers and media attended the Opening Ceremony of the pavilion yesterday morning, followed by a live demonstration from a celebrity chef of a creative Taiwanese-style Salt & Pepper Chicken Hand Roll. Attendees were invited to sample the dish and given a guided tour of the pavilion highlighting the distinctive features of TAIWAN SELECT products. Additional cooking shows and happy hours will be held at the show today.

According to Taiwan’s Ministry of Agriculture, Canada ranked as Taiwan’s tenth largest food export market in 2024, with trade reaching roughly 175.82 million Canadian dollars. Toronto, known as a global food capital with its diverse culinary culture, is the exclusive Canadian stop for the 2025 TAIWAN SELECT global campaign. Visitors to SIAL Canada can learn more at the TAIWAN SELECT pavilion.

Stand 213

Today
11:30 AM & 2:30 PM – Stand 213
Cooking Shows followed by Happy Hour*
*Limited to 50 servings per session, first come first served