New Canadian brand Stirjoy is making it’s debut at SIAL Canada 2025 with a mission: making nutrition less costly for humans and the planet. Born in Montreal, Stirjoy creates shelf-stable meals packed with upcycled vegetables, whole food ingredients, and plant-based protein. Their original product lineup includes: creamy risotto with lion’s mane and porcini mushrooms; a lentil curry with sweet potato and kale; and a burrito bowl with quinoa and sun-dried tomatoes. The Stirjoy project began with a simple idea — to fight food waste by transforming Canadian farm surplus into delicious, nutrient-dense meals that are easy to enjoy anywhere. Visitors to the show can learn more about this project on the Stirjoy stand in the Start-up Village.

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