The European Union participated in SIAL Canada 2025 with the aim of highlighting its culinary tradition through Geographical Indications (GIs) — products that embody not only quality, but also stories deeply rooted in a territory, heritage and craftsmanship. In partnership with ELLE Gourmet, the EU stand brought to life the theme “A story in every bite” through a carefully curated program of rotating live demonstrations, chef-led tastings, and product storytelling. Two daily activations were organized with a different chef each day (Chef Eva Chin, Chef Joseph Shawana and Chef Imrun Texeira) showcasing GI products in combination with their own creativity. Throughout the presentations, ELLE Gourmet handed out charcuterie “cups” that contained some of the GI-ingredients that were being talked about, including Greek Feta, crostini with Spanish Olive Oil, French Roquefort and Italian Prosciutto di Parma.

Photo:© Elle Gourmet